The Los Angeles office of the Korea Tourism Organization and independent travel specialist Avanti Destinations have partnered to launch a downloadable “lookbook” on South Korea, an e-brochure designed to help travel advisors re-engage with their independent travel clients dreaming about future travel.
The new 32-page South Korea lookbook, available on Avanti’s advisor portal, highlights five destinations, one 10-day customizable vacation, and 11 private and semi-private activities and experiences. All Avanti experiences in South Korea include private local guides and private transfers.
Five Destinations—Two New
Avanti introduced South Korea to its Asian offerings in 2017, emphasizing Seoul, then added the coastal port city of Busan, known as “the San Francisco of Korea” and renowned for its fresh seafood; followed by remote, volcanic Jeju Island, called “Island of the Gods” by locals and ideal for those looking for an escape into nature.
The new lookbook describes three private and one semi-private experiences in and around Seoul, including: a Taekwondo lesson with dry sauna; cooking class and local market visit, afternoon tea after a palace tour; and a tour of Petite France, an island where many popular Korean TV dramas were filmed. In Busan, two private tours are highlighted, including a fishcake-making class. On Jeju Island, clients can choose from three nature-focused private experiences, one of which includes a visit to a thatch-roofed folk village, another includes a lesson on Korean’s unique tea culture and visit to a botanical garden considered the best in Asia, and the third includes tours of an arboretum, the lava tube caves and soaking in natural hot springs.
In 2019, two new South Korean destinations were added and are featured in the lookbook:
- Gyeongju – Called “the museum without walls,” Gyeongju was the capital of a kingdom, Silla, that ruled most of the Korean peninsula for nearly 1,000 years beginning in 57 BC. It is brimming with traditional architecture and UNESCO World Heritage sites, such as the Seokguram Grotto, Bulguksa Temple, Gyeongju Historic Areas and Yangdong Folk Village. The new lookbook describes a private hiking tour on Mt. Namsan clients will see a multitude of temples, pagodas and Buddha statues, as well as a private city tour.
- Andong – Known for its famous Confucian academy and for the Hahoe Folk Village and Mask Museum, Andong is also the birthplace of soju (a Korean distilled spirit).
Avanti’s 10-day South Korea Essentials customizable itinerary highlighted in the lookbook includes visits to Seoul, Busan and Jeju. City stays in both Gyeongju and Andong (or just one) can be added.
In addition to the new lookbook on South Korea, travel advisors can also check out the 20-page e-brochure, South Korea: Immersed in Tradition, on Avanti’s agent portal. For more information on travel to South Korea or to book FIT travel in Asia, Europe, or Central and South America, visit book.avantidestinations.com.
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