On Thursday, the British Virgin Islands Tourist Board & Film Commission launched a new destination video and digital marketing promotion inviting guests to “Find yourself in the British Virgin Islands!”
After experiencing the rigors of COVID-19, including spending time in quarantine, isolation and getting adjusted to the new normal, the British Virgin Islands (B.V.I.) wants to help travelers to unwind and, once again, find themselves in the “Sailing Capital of the World.”
The new destination video, shot by local resident and social media influencer Alton Bertie, invites guests to, “Find Yourself” engaging in different activities in the B.V.I. and directly asks guests to: Find Your Hidden Treasure; Find Your Freedom; Find Your Palate; Find Your Sense of Adventure; Find Your Enlightenment and Find Yourself.
Between February 18 and March 18, 2021, both prospective guests and guests already in the destination will have the opportunity to win prizes in a competition inspired by the video. Travelers not yet in the destination will have an opportunity to win a grand prize of two roundtrip airline ticket between St. Thomas, U.S.V.I. or San Juan, Puerto Rico and Tortola B.V.I.; and a five-night complimentary stay at a local villa; an estimated overall value of approximately $2,500. Meanwhile, each week for the duration of the competition, one guest already in the B.V.I. will win a branded British Virgin Islands luxury executive gift bag replete with exciting B.V.I.-themed gift items.
Each week for the duration of the promotion, two video clips showcasing persons “finding themselves” in the territory will be released to entice participation in the competition.
To enter the competition, both groups of travelers will be required to submit creative presentations in digital video or photo format, on Facebook and Instagram, showing how or where they have “found themselves” or will “find themselves” in the British Virgin Islands. A winner for the competition between guests already in the territory will be announced weekly, while the grand prize for the prospective guests will be announced the week following the end of the competition on March 18. The grand prize winner will be required to complete travel between April 1 and December 31, 2021.
Visit www.bvitourism.com/findyourself.
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