The Board of Directors of the Saint Lucia Tourism Authority (SLTA) has announced the appointment of Louis Lewis as chief executive officer, effective October 1, 2024. Lewis previously served as CEO and director of tourism at the Saint Lucia Tourist Board for a nine-year period before its rebranding to the Authority in 2017.
In his earlier roles, Lewis strengthened the organization’s brand, increased airlift and boosted demand for Saint Lucia, while also elevating the Saint Lucia Jazz & Arts Festival to international prominence. Most recently, he was the CEO of the Tobago Tourism Agency Limited for five years, where he implemented innovative marketing strategies and partnerships that significantly increased visitor numbers and enhanced Tobago’s global reputation.
Lewis holds an MBA in General Management and a Bachelor of Science in Economics from the University of the West Indies (Cavehill Campus). He is a certified Project Management Professional (PMP) and has completed advanced training in Tourism Destination Management at George Washington University, along with various programs from the International Monetary Fund and the U.S. Federal Reserve.
Chairman of the Saint Lucia Tourism Authority, Thaddeus M. Antoine expressed gratitude to former CEO Lorine Charles-St. Jules for her contributions. Under her leadership, the SLTA successfully navigated a challenging recovery period during the pandemic, securing 13 major awards for the destination. She revamped the diaspora marketing strategy with the innovative Lucian Links Program and enhanced the island’s marketing by integrating more cultural elements.
Lewis’ return comes at a pivotal moment as the global tourism industry undergoes significant shifts. With the Authority focusing on high-profile events, international marketing and strategic partnerships, one being with Puma and Tourism Ambassador, Saint Lucia’s Olympic Champion, Julien Alfred, there is a solid foundation for growth. As CEO, Louis Lewis will oversee all aspects of the Saint Lucia Tourism Authority, which has been the destination’s lead marketing agency since its establishment in August 2017.
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