American Cruise Lines has announced that all cruise prices for new bookings will include port charges and fees, making the amounts commissionable for travel advisors. The change is touted to be the first in the domestic cruise market. With this decision, the cruise line has strengthened its commitment towards its partners in the travel agency and advisor communities.
“We aim to do everything possible to support the businesses of all our travel advisors. They are valued partners and work extremely hard on behalf of their clients. We intend to implement structures on our end that will increase advisor sales, increase commissions, and improve the overall booking experience with American Cruise Lines,” said Susan Shultz-Gelino, vice president, trade relations for American Cruise Lines.
Year after year, American Cruise Lines has continued to expand, growing the small ship market in the U.S. exponentially. In just the past five years, the company has more than doubled its fleet and transformed the U.S. river cruise market by introducing the country’s first modern riverboats.
In August 2022, American Symphony was christened and began cruising the Mississippi River. Next year, American’s sixth modern riverboat, American Serenade, will debut on the river in April. American Cruise Lines will also introduce two small Coastal Cats in 2023, part of the company’s recently announced Project Blue—a 12-ship series of 109-passenger, small cruise vessels.
The year ahead is expected to be an exciting one for American Cruise Lines, with 17 small ships and riverboats operating more than 50 domestic itineraries in 35 states.
For more information, visit www.americancruiselines.com.
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