Azamara Cruises has introduced a revamped global reservation system, RezA, aimed at enhancing the booking experience for travel advisors. The new system is part of the small-ship cruise line’s broader commitment to improving relationships with its travel partners through its “Listening, Learning, and Linking” initiative. The platform is designed to help advisors manage reservations easily and streamline the process of selling Azamara cruises.
The name RezA was chosen through the “Name It to Win It” contest, where travel advisors were invited to suggest names for the upgraded platform. The contest garnered over 500 entries, leading to eight finalists. Ultimately, the name RezAmara—later shortened to RezA—was selected as the winner.
The new system incorporates a range of features aimed at enhancing efficiency and user experience. Key features include the ability to send payment links to clients, expedited commission payments via a “Pay in Full” option, and advisor recognition at the booking level. Additional tools facilitate group bookings, automate payment reminders and allow for easy duplication of reservations for clients traveling together.
Advisors can access the new system through Azamara’s travel advisor portal, connect.azamara.com. The platform also offers a range of additional tools, including marketing content and assets to be shared with clients, as well as the relaunched Azamara World Academy, which helps advisors better understand the cruise line’s unique selling points as a leader in small-ship "Destination Immersion."
To assist advisors in becoming familiar with RezA, Azamara will also offer webinars and training sessions.
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