Holland America Line is enhancing its Group Advantage Program (GAP) for travel advisors, starting with bookings for summer 2025 on Alaska cruises and “Cruisetours,”as well as for cruises in Europe and Canada/New England. The additional amenities will help travel advisors grow their group business and make family reunions, weddings and affinity groups even more enticing to book.
Holland America Line’s new GAP menu includes more than 25 amenities from which to choose, plus GAP Packages that cater to weddings, family reunions, and more. Travel advisors have a variety of options, whether booking an intimate wedding or a large family reunion. The “Connections” program for small affinity groups is for 24 guests or less; standard groups range from 16 to 32 beds; and large groups are more than 32 beds.
Through the line’s “Connections” program, groups of 24 or fewer guests enjoy added incentives. When booking a smaller group, travel advisors can take advantage of a tour conductor berth added for every 10 berths (up to two tour conductor berths) and earn an extra two GAP points per group to be used for a range of amenities. This program can be combined with additional promotional offerings, and no group deposits are required.
For family reunion packages, when eight or more staterooms are booked the group receives exclusive amenities instead of GAP points. These include a free within-stateroom category upgrade for the head of the family, a $25 onboard credit per person, a Pinnacle Grill lunch for all family members and a $20 photo credit per stateroom.
Guests who book their wedding group of eight or more staterooms receive a free within-stateroom category upgrade for the wedding couple, a complimentary wedding cake for up to 16 guests, a Pinnacle Grill lunch per guest, chocolate-dipped strawberries and a bottle of sparkling wine in each stateroom, and a private wine tasting per guest with wine purchased from Holland America Line’s wine cellar, all in place of GAP points.
Culinary and wine groups of 15 or more guests receive one wine-tasting event on seven-day voyages and two wine tastings on cruises 10 days or longer. The group can enjoy wine purchased from the line’s wine cellar or bring their own without a corkage fee during the event.
Holland America Line’s GAP amenities showcase specialty dining experiences, including lunch or dinner at Pinnacle Grill, and dinner at Canaletto or Tamarind. Other GAP menu amenities include the new $25 or $50 shore excursion credit per person; new $25 or $50 bonus commission per person; Wine Cellar No. 1 with one bottle of wine per stateroom; sparkling wine in each stateroom; $20 photo credit; sparkling wine and strawberries; and a cocktail party with hors d’oeuvres. On the land portion of Holland America Line’s Alaska “Cruisetours,” GAP amenities include lunch aboard the McKinley Explorer railcar, admission to Diamond Tooth Gerties in Dawson City, boxed lunch on the “Tundra Wilderness Tour” in Denali and $25 in Denali Dollars.
GAP points are based on the voyage, and selections must be made 90 days before the cruise departure.
Guests who book early on 2025 Alaska cruises and “Cruisetours,” Canada/New England and Europe cruises can take advantage of 60 percent off the line’s top amenities included in their fare. When booking with the “Have It All Early Booking Bonus,” guests receive specialty dining, shore excursions, low fare guarantee and prepaid crew appreciation, plus free upgrades to premium Wi-Fi and the “Elite Beverage Package.” “Have It All” is a commissionable add-on for travel advisors.
For more information, visit www.OneSourceCruises.com.
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