Just seven months post-rebrand from Riviera River Cruises, Riviera Travel announces it has achieved over 100 percent YOY growth, more than doubling its full annual passenger count from 2024.
Riviera’s rebrand, introduced in January, unified the company’s river cruise business under one consistent global brand identity. In the months since, the company has doubled down on North America, opening a flagship U.S. office in Fort Lauderdale, expanding its sales team, deepening its commitment to the travel advisor community, introducing tailored packages and enhancing its onboard experience.
So far in 2025, Riviera Travel has strengthened its North American presence by appointing key leadership roles and regional sales managers, expanding its full U.S. sales team by 500 percent. The company opened a flagship office in Fort Lauderdale earlier this year, becoming the only global river cruise line to have an East Coast headquarters. Additionally, Riviera introduced a newly designed website to enhance the customer experience and launched Riviera Explorer, its new digital training platform for travel advisors.
Updates to Riviera’s onboard experience announced this year include a new superior drinks package, available during lunch and from 6 p.m. to midnight, offering local wine, beer and an evening cocktail of the day, as well as house spirits and mixers. The brand also launched an all-inclusive drinks package available daily from 10 a.m. to midnight on 2026 itineraries. In an effort to better serve its North American river cruise guests, Riviera is now a one-stop-shop for travel advisors and their clients, offering the ability to book all air, transfers, river cruises, and pre-and post-cruise stays through the company. Additionally, earlier this year, Riviera introduced its “Grand Tours” collection, created exclusively for the North American market. Launching in 2026, these itineraries will seamlessly combine the brand’s most beloved river cruises with its expertly crafted land tours, allowing guests the opportunity to enjoy extended journeys to iconic destinations.
Riviera has a variety of exciting updates coming in the months ahead for both the travel advisor community as well as travelers. To start, the brand will offer 20 familiarization (FAM) trip spots to U.S. travel advisors who complete the Riviera Explorer program by September 30, 2025. Its 2027 program is expected to be revealed soon, featuring new programs, products, and more.
For information, call 754-296-5335, email info@rivieratravel.com or visit RivieraTravel.com.
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