Sea Cloud Cruises is adding senior leadership in North America dedicated to growing the market. The company announced the appointment of Mirell Reyes to the executive team as president, overseeing all sales, marketing and communications in North America. Joining her is Kevin Smith as vice president of sales, focused on consortia, travel advisors, groups and new charter partnerships for the brand. Sea Cloud Cruises U.S. will operate out of South Florida.
Said Sea Cloud Cruises US CEO Daniel Schaefer: “Mirell’s and Kevin’s vast cruise knowledge and background in the luxury high-end market combined with their strong industry relationships, will play a major role in growing the Americas.”
For over 20 years, Reyes has built a career in travel and hospitality, most recently as president of Star Clippers Americas where she also held the role of vice president of sales for the German speaking markets. Her extensive career includes serving as executive director of sales and marketing for TUI Leisure Travel, with suppliers including Hapag-Lloyd Cruises, Cunard Line and Holland America offering tailor-made voyages to high-net-worth individuals.
Smith brings over 15 years of experience to Sea Cloud Cruises, most recently leading sales efforts for American Queen Voyages as vice president of sales. His career also includes sales positions with luxury cruise brands including AmaWaterways River Cruises and Silversea Cruises.
For more information, visit www.seacloud.com.
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