Swan Hellenic has partnered with Approach Guides to support travel advisors with innovative trade marketing solution. The new solution offers instantly co-brandable marketing pages, known as “content experiences,” which showcase Swan Hellenic’s itineraries, onboard experiences, destinations, ships and latest promotions. Leveraging AI to create personalization, travel advisors can deliver these content experiences through QR codes at all client marketing touchpoints—website, email, social media and even in-person events. To boost impact and conversion, the content experiences also employ built-in calls to action that drive leads directly to advisors.
“We are delighted with this partnership, which is providing groundbreaking support to our partners and travel advisors,” said Swan Hellenic CEO Andrea Zito.
Technology from Approach Guides, a content optimization platform for travel brands, is powering the solution. “Swan Hellenic assigns paramount importance to the travel advisor community and is demonstrating it with this partnership,” said Approach Guides co-founder and CMO Jennifer Raezer. “Advisors can now quickly share beautiful, personalized marketing content with clients in the moment they are learning about Swan Hellenic’s incredible expeditions, then sit back and collect the leads.”
The service is available immediately. Travel partners can get started by co-branding their first content experience by going to inspires.to/swan-hellenic. To learn more, visit swanhellenic.com.
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