APO Group has announced that its account manager, Beatrice Tonhodzayi, has been appointed to the Board of the Zimbabwe Tourism Authority (ZTA). Tonhodzayi was appointed to the ZTA Board by Nqobizitha Mangaliso Ndlovu, Zimbabwe’s minister of environment, climate, tourism and hospitality industry, owing to her experience and knowledge of the African media landscape.
In her new role, while continuing to work full-time at APO Group, Tonhodzayi will offer strategic direction and guidance to ZTA’s executive team. Her media relations expertise will allow ZTA to build upon Zimbabwe’s reputation as a tourist hub, attracting positive international coverage and driving economic growth. (ZTA is responsible for tourism promotion, planning and development, research, and enforcement of standards and services. It aims to promote the sustainable growth and development of tourism in Zimbabwe through market research, product development, investment promotion and destination marketing.)
Tonhodzayi has worked in media and communications for many years across a number of disciplines including print and broadcast journalism, public relations, corporate communications, corporate social responsibility, stakeholder relationship management as well as HIV and gender advocacy. For the past year, Tonhodzayi has worked on some of APO Group’s biggest and diverse public relations accounts, including Liquid Intelligent Technologies, Rugby Africa, and Paradigm Initiative, providing dedicated support to establish and develop their pan-African operations.
Like Tonhodzayi, all APO Group account managers operate “on the ground” in their native countries, providing local knowledge and expertise, and building deep relationships with local media. In the case of Zimbabwe, this has resulted in Tonhodzayi being asked to offer advice at the highest level of government, which demonstrates the level of talent working for APO Group across Africa.
“We were looking for a dynamic board, with a diverse set of skills that could help us package this beautiful tourism destination called Zimbabwe in a way that would encourage people–both locals and foreigners–to visit and explore our country. Beatrice’s fantastic pan-African media experience will help us utilize multiple media platforms, including digital media, and will hopefully allow the Zimbabwe Tourism Authority to achieve all its public relations goals,” said Ndlovu.
For more information, visit www.zimbabwetourism.net.
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