Chile's National Tourism Service (Sernatur) and the Federation of Touristic Companies of Chile (FEDETUR) have launched the “Chile Travel Training,” a digital training platform in which the country's service providers show the best of their locations, activities, tours and experiences. The objective of the platform is to promote the best of the country's attractions and destinations in the United States market.
This digital platform was presented with the idea of gathering travel agencies and tour operators to learn and showcase the best experiences in Chile through entertaining videos. Moreover, the digital format was chosen as a tool to help connect with potential consumers through a dynamic that aligns with the new digital era. These videos will be used to share first-hand information and support both, travel agencies and tour operators in the American market. Additionally, these videos were made to highlight new perspectives about the destination and to help to create interesting itineraries with an aim to exceed the clients’ expectations. This activity seeks to inspire tour operators and travel agents in their attempt to approach their American clients and help reactivate receptive tourism in Chile.
The videos are available on YouTube and are divided by Chile's main promotional segments in the United States: Adventure, Romance and Astrotourism.
Chile is a country rich in diversity and contrast. One of its most unique features is having territory in three world regions: South America, Oceania and Antarctica. Its continental length from north to south reaches nearly 2,700 miles in a narrow strip of land between the Andes Mountains and the Pacific Ocean. Such a great expanse gives way to an array of privileged landscapes, beginning with the planet’s most arid desert, transitioning through a fertile central valley, down through a land of lakes and volcanoes and ending in the glaciers, fjords, and granite mountains of wild Patagonia and Tierra del Fuego—the farthest reaches of the continent.
Visit www.chile.travel for more information.
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