The Discover Dominica Authority (DDA) has relaunched its online training program. The program gives travel partners an immersive view into the island.
Dominica, a green island of mountains, rainforests and rivers in the Eastern Caribbean, continues its path to being the quintessential sustainable, eco haven in the region. And now, this program offers travel professionals the opportunity to become Dominica specialists and showcases ways in which the destination fits with existing and emerging demographic segments among their client bases. The program is available to travel professionals in the United States, United Kingdom, Canada, French West Indies, France and Germany.
The five key modules that make up an engaging and essential learning tool for selling Dominica are:
- Discover Dominica: The island is ideal for travelers seeking a unique escape off the beaten track, exploring the Caribbean beyond its renowned beaches.
- Land Adventures for All: Dominica is one big outdoor gym and spa; with soft to extreme adventure activities as well as spa and wellness experiences
- Water Adventure for All: Plenty of underwater experiences await visitors including diving and whale watching tours.
- Where to Stay, Events & Cuisine: Experience different accommodation types, events, and traditional unique village feasts; exotic local foods and rums.
- Selling Dominica: The Nature Island’ of the Caribbean – a destination which offers an abundance of activities and experiences that make Dominica a perfect holiday destination for many types of visitors.
Kimberly King, destination marketing manager, said, “The continued engagement of the travel professional community forms a key strategy for the destination, where their product knowledge is essential given the critical role they play in the travel industry. The DDA remains committed to their continued education and wants to ensure that travel advisors are well equipped to confidently sell and promote the Nature Island.”
For more information on Dominica, visit www.discoverdominica.com or www.dominicaexpertsus.com.
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