Hong Kong is ready to welcome visitors from all around the world once again. With the launch of the global promotional campaign “Hello Hong Kong,” Hong Kong is giving away 500,000 air tickets, as well as city-wide offers including visitor vouchers called “Hong Kong Goodies,” to entice travelers to come to experience the destination’s diverse appeal.
Dane Cheng, executive director of Hong Kong Tourism Board (HKTB), presented the key strategies and initiatives in reviving tourism, which include the “Hello Hong Kong” campaign; a giveaway of 500,000 air tickets; and showcasing Hong Kong’s new experiences and events.
Jack So, chairman of Airport Authority Hong Kong said: “These tickets were bought at the worst time of the pandemic, showing our confidence in the future of Hong Kong’s aviation industry. The campaign will generate a multiplier effect on boosting air traffic and enormous publicity for Hong Kong. Since the relaxation of travel restrictions and quarantine requirements for inbound travelers last year, passenger traffic at the airport (HKIA) has started to pick up, especially in the last quarter. We also had a good start to 2023 with the resumption of normal travel with the Mainland. HKIA has always been a major international aviation hub and we are confident that passenger traffic will continue to rise.”
The “Hello Hong Kong” campaign includes a series of promotional content, which will be broadcast on 3,000 platforms globally. A series of thematic videos will feature business leaders, social influencers, Hong Kong Super Fans and celebrities, showcasing the city’s diverse range of experiences.
Starting March 2023, the Airport Authority Hong Kong will give away 500,000 air tickets to different markets in phases via Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines. In the U.S. and Canada, Cathay Pacific will offer a limited number of discounted round-trip tickets to Hong Kong from May onwards. Details on the participating airlines are available here.
A range of offers from over 16,000 outlets across the city have been compiled by the HKTB, and the tourism and hospitality sectors to welcome back visitors. At the initial stage, at least one million “Hong Kong Goodies” visitor vouchers will be given out, such as a complimentary welcome drink at participating bars, restaurants and hotels, or a cash voucher to be redeemed in the transportation, culinary and retail sectors, as well as attractions. Details on “Hong Kong Goodies” vouchers are available here.
The city is welcoming visitors with new and upgraded attractions along with its iconic experiences. Most notable among the dozens of new developments are M+ and Hong Kong Palace Museum in the West Kowloon Cultural District, the new sixth-generation Peak Tram, Water World Ocean Park, the new night-time show “Momentous” at Hong Kong Disneyland and enhanced waterfront promenades offering new ways to admire Victoria Harbour.
Additionally, Hong Kong will host a year-round calendar of more than 250 events and festivals this year. Highlights include the “Clockenflap” music festival, Art Basel, the “Museum Summit 2023,” Hong Kong Marathon, Hong Kong Sevens rugby tournament and “Hong Kong Wine and Dine Festival.”
Hong Kong has more than 100 international MICE events planned for 2023, providing excellent platforms for various sectors to seize business opportunities.
For more information, visit www.discoverhongkong.com.
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