Accor has announced a new addition to its network of brands: The Handwritten Collection, a global portfolio of hotels that offer an intimate hospitality experience. The group already has over 110 Handwritten leads globally totaling more than 11,500 rooms, including 12 secured signings, with five properties expected to debut throughout the first trimester of 2023.
According to Alex Schellenberger, chief marketing officer, premium, midscale, economy brands, Accor, the move is intended to enrich "Accor’s offering in the ‘collection brands’ segment" as well as grow to support independent and boutique hotel owners looking to boost their global profile.
With the creation of Handwritten Collection, Accor is expanding its brand portfolio and midscale hotel offerings. The Handwritten Collection will bring together hotels with individual personalities. The Handwritten Collection is also designed with the needs of independent hotel owners in mind. With a current conversion rate of 80 percent, the bulk of properties joining Handwritten Collection will be conversion projects rather than new-builds, requiring a simpler transition and ramp up process, and a more sustainable growth and development model. The brand’s standards are designed to be flexible, light and easy to attain. Moreover, Handwritten Collection provides direct ROI and the opportunity for owners to maximize revenue with immediate access to Accor’s sales, distribution and loyalty platforms, while also benefiting from the group’s environmental, social, and governance (ESG) capabilities.
Notable Handwritten Collection properties include:
- Hotel Shanghai Sheshan Oriental, Handwritten Collection, Shanghai, China (Opening January 19, 2023)
- Le Saint Gervais Hotel & Spa, Handwritten Collection, Saint Gervais, France (Opening January 19, 2023)
- Wonil Hotel Perth, Handwritten Collection, Perth, Australia (Opening early February 2023)
- Hotel Morris, Handwritten Collection, Sydney, Australia (Opening February 2023)
- Le Splendid Hotel Lac d’Annecy, Handwritten Collection, Annecy, France (Opening April 2023)
- Hotel Les Capitouls Toulouse Centre, Handwritten Collection, Toulouse, France (Opening May 2023)
- Oru Hub Hotel, Handwritten Collection, Tallinn, Estonia (Opening May 2023)
- Paris Montmartre Sacré Coeur, Handwritten Collection, Paris, France (Opening spring 2024)
With a plan to grow the collection to 250 properties by 2030, Accor is actively seeking new properties to be part of Handwritten Collection in popular travel destinations across the globe.
For more information, visit all.accor.com.
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