Certares and its partners have announced the opening of Ashore Resort & Beach Club in Ocean City, MD, following a property-wide renovation to be completed this spring.
Ashore has views of the Atlantic Ocean and the Assawoman Bay, oceanside F&B service and amenities, a new 3,000-square-foot deck, new restaurant concepts and beachfront entertainment. Previously known as the Ocean City Fontainebleau Resort, the property was purchased in 2022 by a joint venture between an affiliate of Certares Real Estate Management LLC and affiliates of Monomoy Property Ventures LLC (MPV) and Highlands Investments LLC.
The resort comprises 250 renovated guestrooms and suites, including 15 multi-room suites. The guestrooms are equipped with modern décor in earth tones and include 55-inch flat-screen TVs, modern bathrooms and balconies overlooking the beach. Bathrooms have oversized mirrors with dimmable backlighting, white quartz countertops and a custom line of beauty products. In-room amenities include oversized robes, Wi-Fi, coffee makers and mini-fridges.
Five new F&B concepts offer guests and visitors multiple options from day to night, including:
- Destination restaurant Tide Room, serving three meals per day
- Wahoo Beach Bar, offering live music, light food and a signature cocktail menu
- Newly repositioned 3,000-square-foot deck and event space, The Shore Deck, serving small bites and beverages
- Indoor tavern The Taproom, serving local brews and cocktails accompanied by sports entertainment
- Signature café Ashore Things, serving morning coffee, light grab-and-go bites and sundries
Custom beach umbrellas and lounge chairs line the resort’s beachfront and outdoor pool, while Adirondack chairs with cozy blankets surround fire pits. Tip: Guests are encouraged to order food and cocktails directly from their chairs or cabanas, on the resort’s fully serviced beach. Guests can also enjoy Ashore’s fitness center, book a surfing lesson, fishing adventure or hit the links at one of the 16 golf courses within 10 miles of the property.
Ownership has partnered with HEI Hotels and Resorts on the programming and management of the property. Designer Kraig Kalashian of the hospitality and design studio KKAD, transformed Ashore.
In addition, Ashore offers 14 meeting rooms with 40,000 square feet of indoor and outdoor flexible function spaces, a 7,500-square-foot ballroom that can accommodate up to 1,000 people and a beachside pavilion for wedding receptions, private beach parties and team-building activities. The resort also offers four wedding reception options. Couples can choose between the Waterfront Beach Pavilion, Hibiscus Garden, The Shore Deck and the Atlantic Ballroom. Wedding packages include a range of offerings from discounted room rates and guestroom amenities, to complimentary menu tastings and Oceanview suite upgrades for newlyweds.
Ashore is now accepting reservations for stays from May 8, 2023. For more details, visit www.ashoreresortoceancity.com.
Related Stories
Marriott to Launch Dual-Branded Property in Downtown L.A.
The Wigwam Set to Debut Comprehensive Renovation