Grupo Piñero, Bahia Principe Hotels & Resort's parent company, has announced a $60 million investment to renovate its Living Resorts division, which includes hotels, residential units and golf courses that operate under the Bahia Principe brand. The move will see a number of upgrades to Bahia Principe resorts in Mexico and the Caribbean.
The brand has allotted $40 million toward upgrades at Bahia Principe Grand Tulum with renovations that will highlight the new Origin concept, paying homage to the Mayan community by incorporating traditional architecture, textures and materials inspired by the native culture. The revamp will include remodeled villas, Premium Superior rooms and suites for up to four or five guests, as well as a swimming pool with Mayan symbolism throughout.
The remaining $20 million will be allocated toward hotel facilities and residential complexes in the Dominican Republic and Mexico, as well as the brand’s golf course in Riviera Maya, which recently entered into a partnership with the Professional Golfers Association of America (USPGA) to better position the Mexican golf course in the U.S. market.
In a written statement Bahia Principe Residences & Golf Managing Director Jaime Sitiar said that the agreement will strengthen the company’s commitment to golf tourism, noting, “As of December 2020, we will be extending this alliance with the USPGA to our facilities in the Dominican Republic.”
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