Banyan Tree Group has debuted HOMM as the newest concept within the group’s global multi-brand ecosystem. HOMM Bliss Southbeach Patong, a 71-room contemporary beachfront property in Phuket, Thailand will serve as the brand’s first-ever location.
HOMM is one of five new brands within Banyan Tree Group’s growing portfolio of concepts. Ideal for families, couples and business executives alike, the new brand aims provide reliable services, signature facilities, communal dining options and well-designed, price-friendly accommodations elevated by the purpose-led, sustainable tourism standards of the Banyan Tree Group. Through destination-specific, immersive travel experiences and locations in key second-tier cities, travelers can engage in the local culture.
HOMM Bliss Southbeach Patong sits on the quiet southern end of Patong Bay, with views of the Andaman Sea along one and a half miles of beach. The newly refurbished guestrooms are contemporary beach-inspired accommodations, with 39 rooms offering sea-facing private balconies and terraces or ground-floor plunge pools.
The property has two outdoor pools, beachfront access and proximity to top tourist attractions. Culinary offerings include quick bites and grab n’ go snacks, like HOMM’s signature breakfast buns from Seagulls on Southbeach, or all-day dining at Rice Bowl, known for authentic Thai cuisine.
As part of the Group’s larger "Stay For Good" program, each HOMM property will advocate for a unique endangered species, centrally displayed in the lobby areas via origami art. For example, at HOMM Bliss Southbeach Patong, an origami creation of the Black Billed Gull can be found upon entering the lobby to raise awareness of the native bird generally found in nearby rivers and coastal areas. Waste-reduction initiatives and educational programs for locals will also be implemented, ensuring the holistic wellbeing of each HOMM community.
For more information, visit www.hommhotels.com.
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