Beaches Resorts plans to invest nearly $1 billion in the expansion of its family all-inclusive vacation brand, doubling its footprint within the next five years.
Adam Stewart, executive chairman of Beaches Resorts, made the announcement and detailed the expansion plans at the company’s “Made of Caribbean” global launch event in New York City this week. Among the new destinations for the Beaches brand are Barbados and Exuma, Bahamas, as well as a new location in Jamaica (Beaches Runaway Bay), not to mention the already announced expansion at Beaches Turks and Caicos.
Beaches Barbados will open as the inaugural Beaches property on the island, joining existing sister properties Sandals Barbados and Sandals Royal Barbados. Breaking ground in late 2025, the new resort will offer 600 rooms, including king suites and two-queen designs and four-bedroom suites complete with a private oceanfront balcony. Plans call for a “Main Street” with dining and shopping opportunities, plus family zones including outdoor performance stages, sports bar and an arcade.
Sprawled across 500 acres in the Out Islands, Beaches Exuma will mark the brand’s debut in the Bahamas. The brand is currently collaborating with the Bahamian government to finalize an agreement for the conversion of the resort from Sandals Emerald Bay. Upon opening, Beaches Exuma will offer 249 rooms and suites, 12 restaurants, a Kids Camp, signature splash park, Red Lane Spa and the brand’s exclusive partnership with Sesame Street. Guests can also enjoy complimentary green fees at the Greg Norman-designed 18-hole Emerald Bay Golf Course.
The third property, Beaches Runaway Bay, will be located midway between Ocho Rios and Montego Bay on Jamaica’s North Coast. It will have an estimated 400 suites and villas ranging from one to four bedrooms, designed with extended families in mind. Guests will have access to wellness areas and the Runaway Bay Golf Club, organic farm-to-table dining, and more.
Beaches Resorts is also accepting reservations for Treasure Beach Village at Beaches Turks and Caicos. The expansion is adding 101 suites, seven F&B venues, including the brand's first-ever food, multiple pools, a cinema and more.
These additions to the Beaches Resorts portfolio come on the heels of a recent expansion to the brand’s flagship resort in Jamaica, Beaches Negril, where the new three-story Firesky Reserve Villas can accommodate families of up to 10 and the Eventide Penthouse Collection, which can house up to 18 guests and offers access to a rooftop terrace.
For more information, visit www.beaches.com.
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