Club Med has announced new initiatives to accelerate its ongoing sustainability efforts. The brand will soon launch a set of eco-conscious initiatives at its resorts across North America, the Caribbean and Mexico.
Beginning this month, Beyond Meat’s plant-based meat products, including Beyond Burger and Beyond Sausage, will be available to guests at Club Med Michès Playa Esmeralda in the Dominican Republic. These sustainable protein options are expected to roll out across all of Club Med’s North American resorts by the end of this year.
Grogenics and The Ocean Foundation, both with missions to conserve the diversity of marine life, have also partnered with Club Med. This year, they will harvest sargassum from the beach of Club Med Michès Playa Esmeralda and reuse it for on-site composting and regenerative gardening. This organic compost, which sequesters carbon, will eventually be made available to local farms in the region.
Following the 2019 installation of solar panels in Club Med Punta Cana to reduce energy consumption, a second deployment of solar panels will be installed later this year at Club Med Michès Playa Esmeralda.
In line with the company-wide commitment to reduce and eventually eliminate all single-use plastic products, all plastic water bottles in Club Med Cancún will gradually be replaced through 2022 with glass water bottles.
In 1978, the Club Med Foundation was developed to contribute to biodiversity preservation and improve the lives of children by supporting local schools, orphanages, and leisure programs for vulnerable youth. In 2019, Club Med launched the “Happy to Care” program, which features a range of commitments dedicated to responsible tourism and addresses issues like eco-certifications, elimination of single-use plastics, energy management, food waste, animal welfare, cultural preservation and local development. Initiatives enacted upon under this program include: Green Globe certification of all Club Med resorts in North America and the Caribbean, while the new Club Med Québec will apply for certification later this year.
The infrastructure of Club Med Michès Playa Esmeralda and Club Med Québec are undergoing a series of assessments to earn their BREEAM certifications. Club Med curbs food waste through initiatives such as the collaboration with Solucycle at Club Med Québec, which converts organic waste into renewable energy sources. The brand also prioritizes local sourcing. For instance, Club Med Québec sources 80 percent of its food products from Canada and 30 percent from farms within 62 miles of the resort; and Club Med Michès Playa Esmeralda sources coffee, cacao, and produce from local farms.
The brand has also launched partnerships with companies like the Turks & Caicos Reef Fund, The Florida Oceanographic Society, the Peregrine Fund and SEMARNAT (The Mexican Secretariat for Environment and Natural Resources).
The brand’s Club Med RecycleWear collection, a staff uniform as well as boutique product made from recycled plastic, which has recycled over two million plastic water bottles since its deployment in 2019. Club Med is a founding member of PROMICHES, the hotel and tourism association of Miches, El Seibo, dedicated to the region’s sustainable development. The brand has also set an objective to source 100 percent fair trade coffee by 2023 and 100 percent cage-free eggs by 2025.
For more information, visit www.clubmed.us.
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