Comfort Inn has announced plans to offer guests 100 percent smoke-free rooms at its more than 1,800 franchised hotels across the United States and Canada. Comfort is now the largest hotel brand to allow travelers to enjoy a smoke-free stay, according to a statement from parent company Choice Hotels International.
Comfort said the move was based on consumer research, which revealed that preferences for smoke-free environments have increased and even smokers are more likely to choose smoke-free accommodations. The brand is also launching a #GoodForYou social media campaign aimed at promoting healthy living.
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