Hilton is expanding its new lifestyle hotel brand, Motto by Hilton, into Peru with the signing of a new franchise agreement for Lima. The move also marks the first Motto property for the Caribbean and Latin America.
Launched in October 2018, Motto by Hilton offers micro-guest rooms, social spaces, locally inspired design and a communal vibe in centrally located urban destinations to cater to value-minded, experiential travelers.
In partnership with Compañia Hotelera CINSA S.A, Motto by Hilton Lima Miraflores is scheduled to break ground in May 2020 and is expected to open in 2022.
“Over the last five years, we have more than doubled the number of properties in the Caribbean and Latin America region, and Peru has played a very important role in our growth strategy,” said Juan Corvinos, vice president, development, Caribbean and Latin America, Hilton, in a written statement.
Situated in a neighborhood of Lima known for its upscale shopping and dining, the 150-room Motto by Hilton Lima Miraflores will have a flexible layout that aims to blur the indoor-outdoor border with a coffee house, Lima Colonial-inspired patio, open eateries, and co-working areas that will aim to connect visitors and locals in communal spaces. The hotel’s design will incorporate European, African and Asian influences inspired by the diverse origins that blend to form the Peruvian identity, using mid-century modern furniture along with neutral color palettes complemented by bursts of orange, pink, green and charcoal.
A fast-growing neighborhood, Miraflores carries a rich history from the pre-Colombian era that would later be transformed by rural immigration in the 1940’s and become a modern progressive icon at the turn of the 20th century. The area is known for its vibrant street art, colorful houses and green open spaces, as well as nearby attractions including Casa Aliaga, one of the oldest colonial mansions in the city; the Barranco District, home to Peru’s leading artists, musicians, photographers and designers; popular beaches such as Los Yuyos Beach and Makaha Beach; and several restaurants serving Peruvian cuisine.
The Motto by Hilton Lima Miraflores will also have a number of signature elements of the brand. With an average footprint of 165 square feet, guestrooms will have efficient, space-saving features such as wall beds, lofted beds, segmented shower and toilet stalls, and multi-use furniture. For larger groups, Motto hotels have the option for guests to book multiple connecting rooms in advance. Amenities such as premium mattresses, a white noise app, blackout window shades and sound-absorbing materials throughout the room will aim to provide an elevated sleep experience.
The Motto Commons will serve as the gathering space at the center of everything, providing access to and seating for the coffee house, bar and check-in. The Commons will be used by guests and locals, and it will offer varied seating types (work, group, lounge), convenient power plugs and plenty of natural light.
Additional deals under Motto by Hilton are in various stages of development in urban locations around the world such as New York City, Indianapolis, Washington D.C. and Copenhagen.
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