Hyatt Hotels Corporation on Tuesday, November 2, announced it has completed the previously announced acquisition of Apple Leisure Group (ALG) from affiliates of each of KKR and KSL Capital Partners, LLC.
Through the addition of ALG’s AMR Collection brand portfolio—which comprises approximately 100 hotels and resorts in 10 countries, as well as a pipeline of 24 executed deals in the Americas and Europe—Hyatt is doubling its global resorts footprint. As a result, Hyatt now offers one of the largest collections of luxury all-inclusive resorts in the world, including new destinations for the company, such as Acapulco, Curaçao, the Canary Islands, Menorca and St. Martin. Through this acquisition, Hyatt has added properties in 11 new European markets and expanded its European brand footprint by 60 percent, strengthening Hyatt’s growth potential in what it says is a critical region for global leisure travel demand.
In addition, Hyatt is offering even more options and experiences for its high-end guest and customer base and will be enhancing the end-to-end leisure travel experience through:
- Unlimited Vacation Club by AMR Collection, an exclusive membership club whose members enjoy preferred rates and other benefits at participating AMR Collection properties
- ALG Vacations, one of the largest packaged vacation providers and leisure travel distribution platforms in North America serving the United States, Mexico and the Caribbean
- Amstar, a destination services management company
- Trisept Solutions, a leisure travel technology platform
Hyatt says it is determining ways in which the World of Hyatt loyalty program and ALG’s Unlimited Vacation Club can bring added value and loyalty benefits to their respective member bases. Good to know: Hyatt plans to integrate the AMR Collection into World of Hyatt in 2022, so that members can earn and redeem World of Hyatt points at more than 100 AMR Collection hotels and resorts.
ALG’s business will continue to be led by CEO and president Alejandro Reynal and the current ALG leadership team. ALG will operate as a distinct business unit within Hyatt. Reynal has joined Hyatt’s executive leadership team and reports to Mark Hoplamazian,CEO and president of Hyatt.
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