Hyatt Plans to Make the U.K. Its Third-Largest European Market

Hyatt Hotels recently announced the launch of dual-branded properties in Leeds. The openings of Hyatt Place Leeds and Hyatt House Leeds signal its expanding brand footprint and growth strategy in the U.K.—Hyatt’s third largest market in EAME by portfolio size, surpassed only by Germany and Spain.

The 217-key Hyatt Place Leeds caters to multi-tasking travelers, with a convenient guest experience. The 88-key Hyatt House Leeds is designed for extended stays, with tailored living accommodations such as a well-equipped kitchenette and apartment-style amenities like separate living and sleeping areas. Shared amenities include a 24/7 fitness center, bar and marketplace, while the shared meeting spaces, Azotea rooftop bar and Zoom restaurant are designed to appeal to guests and locals alike.

Demonstrating the U.K. as a priority growth market, Hyatt has more than doubled its number of rooms in the country and tripled its number of properties since 2017. Today, the Hyatt portfolio has grown to 17 hotels across nine brands in the U.K., with the opening of Park Hyatt London River Thames marking the latest debut in October 2024.

Building on its organic growth in the U.K. market, Hyatt’s acquisition of Mr & Mrs Smith in 2023 has given World of Hyatt members even more choice globally with more than 1,000 boutique and luxury properties now participating in the loyalty program.

Another trend fueling growth in the U.K. is business travel. In Q4 2024, Hyatt saw a 5 percent increase, compared to Q4 2023, in meetings, incentives, conferences and exhibitions (MICE) inquiries in Europe, with U.K. properties accounting for more than 7,000 of these.

Looking forward, Hyatt has plans to grow its U.K. portfolio by more than 30 percent between 2025 and 2026, adding more than 1,000 rooms to the market, including the recent openings in Leeds. Upcoming openings include the 87-key Hyatt Place London Paddington and the 200-key Hyatt Regency London Olympia.

For more information, visit www.hyatt.com.

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