Hyatt Hotels has announced that a Hyatt affiliate has entered into an exclusive collaboration agreement with Lindner Hotels AG, a family-run German hospitality business, focused on hotel developments, management and investments. It is estimated that over 30 hotels across seven European countries will join the Hyatt brand portfolio and will be integrated into the World of Hyatt loyalty program in the near future. The majority of the properties are slated to transition to the JdV by Hyatt brand.
Lindner Hotels AG was founded in 1973 by architect Otto Lindner and operates a range of properties under the Lindner Hotels & Resorts, and the “me and all hotels” brands in key cities across Germany, and in Central and Eastern Europe. The agreement will expand Hyatt’s brand footprint to 15 new markets and extend distribution in key destinations such as Dusseldorf, Frankfurt and Hamburg.
“We are thrilled to continue Hyatt’s asset-light growth journey in Europe through this meaningful strategic collaboration with Lindner,” said Mark Hoplamazian, president and CEO of Hyatt. “The addition of Lindner’s desirable hotel portfolio will substantially grow Hyatt’s brand footprint in Germany and bring our guests and ultimately our World of Hyatt members to a variety of new destinations across Europe including Kiel, Leipzig, Sylt, Bratislava and Interlaken. We are grateful for the trust the Lindner team is placing in us and are excited to strengthen our collective guest offering through strategic capital investments being made by Lindner into the portfolio.”
The Lindner portfolio will further increase Hyatt’s lifestyle footprint with the addition of an estimated 5,500 rooms, substantially growing Hyatt’s footprint in Germany, bringing even more options to Hyatt guests and World of Hyatt loyalty members. As part of this agreement, Lindner Hotels will have access to data-driven support around brand health, guest experiences and revenue optimization from Hyatt’s global franchise and owner relations group, a dedicated team focused on the performance of franchise hotels, and owners and operators.
For more information, visit www.hyatt.com.
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