Hyatt Hotels has plans to expand Hyatt’s Inclusive Collection with five all-inclusive resorts in Bulgaria. Less than a year since the acquisition of Apple Leisure Group, Hyatt continues its expansion in the luxury all-inclusive category.
Expected to open in 2023 and 2024, the all-inclusive resorts will be managed by Terra Tour Service EOOD and are expected to rebrand to the Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts brands following significant renovations. The planned addition of the five beachfront resorts represents the latest milestone in Hyatt’s brand expansion and will mark the Inclusive Collection’s entry into a third European country, following existing brand presence in Spain and Greece.
The five all-inclusive resorts will be located in Sunny Beach and Obzor along the Bulgarian Black Sea coast. Following renovations, four of the properties are set to open under their new brands in summer 2023, with the fifth resort expected to open in 2024. The properties include:
- Secrets Resort & Spa – Located in the Sunny Beach area, the 335-key resort will continue operating as an adults-only following a rebrand and renovation project
- Dreams Resort & Spa – Located adjacent to the Secrets Resort & Spa, the 597-key property will cater to the family-friendly segment
- AluaSun – The 191-key hotel, located in the peaceful seaside town of Obzor, will offer an all-inclusive product equipped with outdoor facilities
- Alua Resort – Also located in Obzor, the resort will offer 318 guestrooms and an ideal environment for families, couples and groups
- Breathless Resort & Spa – Located in the center of Sunny Beach, the 395-key resort will reopen under an extensive renovation project expected to be completed in 2024
World of Hyatt members can enjoy program benefits, including earning and redeeming points at Inclusive Collection resorts in Mexico, Costa Rica, Colombia and the Caribbean. Inclusive Collection resorts in Europe are expected to begin participating in the World of Hyatt by year-end.
For more details, visit hyatt.com/newbrands.
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