Hyatt Hotels Corporation announced Tuesday that a Hyatt affiliate has entered into six management and franchise agreements for hotels in Europe across The Unbound Collection by Hyatt, JdV by Hyatt, Hyatt Centric and Hyatt Regency brands. The announcement builds on Hyatt’s growth strategy to expand its brand portfolio in Europe by the end of 2023. The six new agreements are expected to increase the hotel group's brand presence in Italy, Germany, France, Spain and Switzerland. This is in addition to the recently announced planned acquisition of Apple Leisure Group (ALG), which is estimated to expand Hyatt’s European brand footprint by 60 percent.
As part of the new deals, the boutique 41-room Rhodania in Crans-Montana, Switzerland is expected to join The Unbound Collection by Hyatt in 2023. The hotel is located right on the third tee of the Severiano Ballesteros golf course, approximately 4,900 feet above sea level. The region is well known for sporting options, including hiking, skiing, mountain biking and golfing. Located in the Swiss Alps, Crans-Montana is home to one of the most renowned golf tournaments played on European soil every year. The hotel’s rooms and suites will be characterized by their luxurious décor, while the food and beverage outlets at Rhodania will offer local products and regional cuisine at the main restaurant and the Swiss Chalet.
A Hyatt affiliate has entered into a franchise agreement with AG Group for Il Tornabuoni Hotel in Florence, which will also join The Unbound Collection by Hyatt brand. The boutique 62-room property is expected to open in October 2021 and will be the first Hyatt-branded property in Florence. The historic property on the Via de Tornabuoni will be surrounded by high-end fashion boutiques and tourist attractions. Guests can step back in time with a climb up Giotto’s Campanile, a marbled Gothic tower that offers views across the city. The historic Ponte Vecchio, which is a Medieval bridge hosting Italian jewelry shops, is right at their doorstep. The hotel’s interior design reflects its roots from the Renaissance era. References to the city’s architecture, history, nature, and food will be woven throughout the hotel’s design and amenities.
The Tribune Hotel in Rome, Italy is expected to join the JdV by Hyatt brand, marking a long-awaited milestone in Hyatt’s growth strategy: the introduction of the Hyatt brand to Rome. A Hyatt affiliate has entered into a franchise agreement with AG Group for the new hotel in the UNESCO World Heritage Site city. Slated to open in October 2021, the 52-room hotel is located just off the Via Veneto, and close to tourist attractions. It will have a rooftop terrace with views of the Villa Borghese.
The JdV by Hyatt brand is also expected to debut its first hotel in Bordeaux, France, a city rich in architectural and cultural heritage with highlights including its harbor, Port de la Lune, a UNESCO World Heritage Site. A Hyatt affiliate has entered into a franchise agreement with Alboran Hotels and Hospitality for a JdV by Hyatt hotel, which is expected to open in 2022. Located in one of the most bustling districts of Bordeaux, the independent hotel will enable guests to immerse themselves in the region’s culture and connect with its communities. The 147-room property will feature a main restaurant and bar, where guests can enjoy regional flavors, cuisines and beverages, as well as a private rooftop speakeasy bar and terrace for unique experiences.
The Hyatt Centric brand will debut in Germany under a franchise agreement between a Hyatt affiliate and SV Hotel AG. Hyatt Centric Altstadt Hamburg will be located on Moenckebergstrasse, one of Hamburg’s most vibrant shopping streets. The hotel is slated to open in 2025 and will be the second Hyatt-branded hotel in the city, joining Park Hyatt Hamburg. The property will have a top-floor panoramic restaurant and bar, outdoor seating and a fitness center.
Hyatt Regency Hesperia Madrid will expand on its current hotel accommodations to include a residential component–Hyatt Regency Madrid Residences. With 22 premium apartments, the new complex will be located at Paseo de la Castellana, in the heart of the financial center of Madrid, and in close proximity to international businesses, embassies, and diplomatic offices. The residences will offer spacious apartments, ranging from 1,000 square feet to a 3,700- square-foot penthouse that will feature a 1,000-square-foot terrace with panoramic views of the city’s main avenue. Guests of Hyatt Regency Madrid Residences will have access to the services and amenities at Hyatt Regency Hesperia Madrid.
For more information, visit www.hyatt.com.
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