Led by an expansion of its luxury portfolio and the all-inclusive segment, Marriott International showed robust growth across the Caribbean and Latin America (CALA) region in 2024. The company had record signings in the region, with a total of 67 agreements representing approximately 8,000 rooms in 2024. Throughout the year, Marriott added 30 properties to its CALA portfolio, growing its regional footprint at year-end to 528 open properties across 37 countries and territories.
The hotel company signed 11 luxury deals and increased the luxury pipeline to 38 properties, representing 5,889 rooms. Recent signings include The St. Regis Papagayo Resort (Costa Rica), The Ritz-Carlton, Playa Jackson Hotel & Residences (Dominican Republic) and Bvlgari Hotels and Resorts Cave Cay Exuma Bahamas.
New luxury properties welcomed in 2025 include The St. Regis Aruba Resort on the shores of Aruba’s Palm Beach; Paraiso de la Bonita, a Luxury Collection Resort, Adult All-Inclusive in Riviera Maya; and Nekajui, a Ritz-Carlton Reserve in Costa Rica. Upcoming expected luxury openings include Salterra, a Luxury Collection Resort & Spa, Turks & Caicos (March), The St. Regis Punta Cana (April) and W Punta Cana (May), the first all-inclusive W Hotel in the world.
Since entering the all-inclusive market in 2019, Marriott has expanded its portfolio in the segment, offering guests a diverse range of upscale experiences with 36 all-inclusive properties now in CALA, located across nine markets: Mexico (Riviera Nayarit and Cancún), Jamaica, Barbados, Antigua & Barbuda, St. Lucia, Costa Rica, Dominican Republic, Grenada and Brazil. In July 2024, the company announced the opening of Marriott Cancun, An All-Inclusive Resort, marking the first all-inclusive property for the Marriott Hotels brand. This flagship brand expansion continues with the recent opening of Miches Marriott, an All-Inclusive Resort, in the Dominican Republic.
The all-inclusive pipeline includes 19 properties (7,800 rooms) globally, 15 properties (5,800 rooms) of which are in CALA, and the segment accounts for 21 percent of the company’s CALA pipeline rooms. Additionally, the collection of Elegant Hotels in Barbados, including Treasure Beach, The House, and Tamarind, is expected to join the Autograph Collection brand in 2025. Several other all-inclusive properties are also slated to open through 2029 in the region.
Conversions accounted for 32 percent of total room signings in 2024 in CALA, with 36 properties, representing nearly 2,600 rooms, in the conversion pipeline. Hoteliers and developers in the region continued to leverage the efficiencies and advantages of renovating and rebranding existing properties, further expanding the breadth of Marriott Bonvoy’s portfolio of more than 30 global leading brands.
Just last October, the company celebrated its 500th property in CALA with the opening of Almare, a Luxury Collection Resort, Isla Mujeres, Adult All-Inclusive, and as of year-end 2024, Marriott had 528 open properties in the region, representing 92,736 rooms.
Marriott’s year-end pipeline in CALA stood at 183 properties representing 27,817 rooms, which is expected to further enhance the company’s presence across all segments, including luxury, affordable midscale, all-inclusive, and apartment-style accommodations with Apartments by Marriott Bonvoy.
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