Marriott International has detailed a year of robust room signings and additions across the Caribbean and Latin America (CALA) in 2023. The company nearly doubled its number of organic deal signings in the region versus the prior year, signing 57 transactions totaling nearly 7,300 rooms in 2023 to reach a pipeline of 24,000 rooms across the region at the end of last year.
In 2023, the company added over 170 properties to Marriott’s portfolio in CALA, growing its footprint to nearly 500 properties, including hotels and residences and nearly 87,000 rooms across 37 countries and territories. This makes Marriott the largest hotel company in the region based on open rooms and its pipeline. At year-end, Marriott’s hotel pipeline in CALA stood at 155 properties and 24,000 rooms, which will further enhance the company’s position in the luxury segment across the region, unveil new offerings in the affordable mid-scale segment and increase its offering of all-inclusive properties.
Opening highlights in 2023 included the debut of The Riviera Maya EDITION at Kanai (Mexico) in November 2023 and The St. Regis Kanai Resort earlier in the year. Anticipated luxury openings in 2024 include the JW Marriott Sint Maarten Beach Resort; Almare, a Luxury Collection All-inclusive Resort Isla Mujeres; Nekajui, a Ritz-Carlton Reserve, Papagayo; The St. Regis Aruba, W Punta Cana, All-Inclusive; The St. Regis Cap Cana Resort and W Sao Paulo. The region holds a luxury pipeline of 34 properties and over 5,000 rooms.
Hotel conversions continue to have momentum in the CALA. Nearly 35 percent of Marriott’s room signings in the region in 2023 were conversions, including the recently announced Villa Lapas, Autograph Collection (Costa Rica), Aloft Guadalajara Country Club, Sheraton Guadalajara Expo and Delta Hotels Puebla (Mexico), and Las Terrenas, Autograph Collection (Dominican Republic).
With 31 open all-inclusive properties in CALA located across nine markets (Mexico via Riviera Nayarit and Cancun, Jamaica, Barbados, Antigua & Barbuda, St. Lucia, Costa Rica, Dominican Republic, Grenada and Brazil) and four brands (Autograph Collection, Delta, Westin and Luxury Collection), and 18 additional properties in the signed pipeline, the company is providing guests more all-inclusive offerings than ever before. The company recently signed the second Ritz-Carlton All-Inclusive property in the region to be located on the shores of Yanuna, Dominican Republic, along with a Luxury Collection All-Inclusive Resort.
The popularity of branded residences in CALA is also experiencing a surge in customer demand. Marriott currently offers 15 open locations in 11 markets across the region. Anticipated residential openings in 2024 include The Residences at The St. Regis Kanai Resort (Mexico), Nekajui, a Ritz-Carlton Reserve Residence, Papagayo, and more.
In 2023, the company also strategically positioned CALA as the launch pad for the company’s entry into the mid-scale segment with the acquisition of the City Express brand portfolio. With 150 properties and approximately 17,500 rooms across Mexico, Costa Rica, Colombia and Chile, the deal increased Marriott’s footprint in the region by approximately 45 percent. In 2024, the City Express by Marriott brand is expected to further expand across the region.
For more information, visit www.marriott.com.
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