Marriott International has officially closed on its acquisition of CitizenM, the stylish, tech-savvy brand known for compact rooms, bold design, and buzzy social spaces. The move significantly expands Marriott’s global lifestyle footprint and gives the company even more firepower in the high-demand select-service space.
CitizenM currently operates 37 hotels across more than 20 cities in the U.S., Europe, and Asia Pacific, with two more properties in the pipeline totaling over 300 rooms. The integration process into Marriott’s systems begins now, and once complete, CitizenM will become a fully participating brand in the Marriott Bonvoy loyalty program.
“As travelers continue to seek innovative lodging offerings that blend technology with genuine, people-first hospitality, the citizenM brand is the perfect addition to our portfolio,” Marriott CEO Anthony Capuano said in a statement. “Marriott has proven success in growing select-service lifestyle offerings, including our AC, Moxy, and Aloft brands, and we look forward to accelerating citizenM’s global reach with our guests and Marriott Bonvoy members around the world.”
Until integration is complete later this year, CitizenM will continue to operate through its own channels and subscription program, with more details to come on how that program will align with Marriott’s offerings.
The acquisition places Marriott in even closer competition with other major players targeting the urban lifestyle traveler. IHG Hotels & Resorts recently acquired the lean-luxury Ruby Hotels brand, Accor continues to grow Mama Shelter, and Hilton is scaling its Motto concept — all brands that appeal to design-conscious, price-savvy guests looking for personality over polish.
Founded in 2008, citizenM has built a loyal following among travelers who appreciate intuitive tech, immersive art, and flexible spaces that serve as both a hotel and a community hub. Yours truly can attest Citizen rooms are compact but highly functional (and tech-forward on the lighting), and properties often feature rooftop bars, self-check-in, grab-and-go dining, and vibrant public areas with strong local flavor.
The addition of CitizenM also further solidifies Marriott’s bet on lifestyle lodging — a segment that continues to outperform and attract next-gen travelers.
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