MGM Resorts International and the National Basketball Association (NBA) have announced a new multi-year partnership that will make MGM Resorts the official gaming partner of the NBA and WNBA. The announcement was made by NBA Commissioner Adam Silver and MGM Resorts International Chairman & CEO Jim Murren in New York City.
This partnership will bring NBA fans and MGM Resorts guests together through a collaboration that will open new opportunities to engage with each other’s brands and products. The partnership is the NBA’s first with a sports betting operator in the United States and is the first of its kind between MGM Resorts and a major professional sports league.
As part of the partnership, MGM Resorts will use official NBA and WNBA data and branding, on a non-exclusive basis, across MGM Resorts' land-based and digital sports betting offerings throughout the United States.
MGM Resorts and the NBA will also partner on best-in-class practices to protect the integrity of NBA and WNBA games, including anonymized real-time data sharing. The NBA and MGM Resorts will also work together to create a series of integrations across NBA platforms, including a special digital content series.
MGM Resorts will be promoted across the NBA’s digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms. Additionally, the NBA will be promoted across MGM Resorts’ sports betting platforms.
The sports betting partnership is the NBA and WNBA’s latest collaboration with MGM Resorts. In 2017, MGM Resorts purchased the WNBA’s Las Vegas Aces after receiving unanimous approval from the WNBA and NBA Board of Governors. The Aces are Las Vegas’ first professional basketball team and play their home games at MGM Resorts’ Mandalay Bay Events Center.
Additionally, MGM Resorts has been the title partner of the MGM Resorts NBA Summer League the last two years.
For more, visit www.mgmresorts.com.
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