The Social Hub has announced its expansion in Europe with the opening of a fourth Italian hotel in Rome’s San Lorenzo district on March 31. The more than €114 million (approximately $123 million), six-acre complex breathes new life into a disused former railway customs house located minutes from Rome’s main train station and the city’s historic landmarks.
The Social Hub Rome consists of a four-star hotel alongside co-working, dining outlets, meeting and events spaces, a park and more. The opening marks The Social Hub’s first move into the Italian capital, and follows the recent opening of The Social Hub Florence Belfiore, its second in the city, and The Social Hub Bologna.
The new development has restored a site in an area known for its historical significance and burgeoning creative scene. Originally Rome’s railway customs house (ex-dogana), the complex more recently became a center for cultural activities including concerts and outdoor cinemas until 2019, but has lain empty since. Building on the location’s heritage, The Social Hub has designed three buildings, all connected by a 107,640-square-foot public park with more than 300 trees.
The first building is a newly built 396-room four-star hotel, which offers short and extended stay accommodation for travelers and students. It includes apartments of up to two bedrooms, a 24/7 gym and a co-working area for 160 professionals, along with meeting and event spaces welcoming up to 70 guests. The second building is a restructured indoor-outdoor event venue that was once part of the original 1920s customs house, set to host hundreds of guests to experience music, art, vintage markets and more. The third building, also part of the historic structure, is now home to Accademia Italiana, a design and applied arts institute with more than 1,000 students.
The Social Hub Rome is home to a range of &B options including a restaurant and bar offering a modern take on classic Roman dishes made with locally sourced ingredients; a cocktail bar alongside the hotel’s rooftop pool overlooking the city skyline, serving beverages and shareable plates; and a strategic partnership with the newest location of the famed pizzeria, Berberè, set to begin operations before summer.
As a Certified B Corporation, The Social Hub Rome has been recognized for its high environmental standards as BREEAM “Excellent.” The Social Hub Rome will also be home to scholarship recipients from the TSH Talent Foundation, which helps empower changemakers facing barriers to opportunity.
For more information, visit www.thesocialhub.co/rome.
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