Sugar Beach, A Viceroy Resort, Debuts New Look 

Sugar Beach, A Viceroy Resort has reopened with a new look that marks the next chapter in the property’s near 30-year history. After a five-month closure, the resort nestled between the Pitons of St. Lucia, has completed expansive renovations and upgrades that enhance the overall guest experience. To complement its new look, the resort has also expanded its museum-quality art collection, featuring modern art by Andy Warhol, Banksy, Damien Hirst, KAWS, Jeff Koons and Tom Sachs.

Catering to the rising demand for private accommodations, Sugar Beach has added nine new luxury guestrooms, including four one-bedroom Beachfront Bungalows and five Luxury Cottages, all featuring a contemporary new design. Set along the shoreline, the new Beachfront Bungalows allow guests to walk straight from their rooms right on to the beach. Each bungalow has an outdoor hammock, private outdoor terrace area, indoor lounge space as an extension of the bedroom, a free-standing bathtub and floor-to-ceiling windows that offer views of the beach and the Pitons, a UNESCO World Heritage Site. The one-bedroom Luxury Cottages built higher up the mountain have contemporary interiors with a fresh, neutral color palette of white and beige tones. Private lounge terraces are complemented by a plunge pool that overlooks the Pitons. Guests can also avail of private butler service besides enjoying access to a private plunge pool.

Sugar Beach offers a collection of culinary experiences. The restaurants have been upgraded and Simon Winchester has been appointed as the new executive chef. He has launched new menus at each of the restaurants that celebrate St. Lucian culture and support the local farmers, fishermen and chocolatiers. The property’s signature fine dining restaurant, The Great Room, has received enhancements to the existing structure with the addition of glass windows and sliding doors that open up to overlook the terrace and feature views of the Pitons and the beach. Inspired by the flora of the Sugar Beach estate, an interior green garden, planted in the middle of the formal dining room, adds a fresh design element to the space. A new bar has also been added as an extension of the dining room in the open-air Palm Court. The marble-top nine-seat bar adds vibrancy to the lounge area that is already complemented by artwork and contemporary furniture.

Down by the beach, a new barefoot luxury culinary journey awaits at The Jalousie Grill, which has launched an outdoor grill and expanded undercover al-fresco seating area so more guests can dine shoreside no matter the weather. The Bayside Restaurant has received a refresh in the shape of a new kitchen facility and additional outdoor seating area. Additionally, a new place to order poolside bites and drinks is available at the new Bayside Bar located near the new fleet of private luxury cabanas that have been added to the main pool area. 

The main pool has been completely rebuilt and has theater-style lounge chairs and cabanas. Following the increase in private celebrations and gatherings, Sugar Beach has complemented its existing iconic backdrop with the launch of a special events lawn that has been landscaped overlooking the new main pool.

The property’s Rainforest Spa, surrounded by mountain vistas, has debuted a contemporary couples’ treehouse treatment room alongside a refreshed lobby space. Bringing the total treatment room count to 10, the new couples’ treehouse is built on stilts and perched high above the ground. Offering a completely different design to the existing treatment rooms, the new treehouse is complete with large glass windows that overlook the forest, an indoor free-standing bathtub and outdoor shower that provides various options for couples to relax before and after their treatments. Tata Harper is the new spa partner, debuting a new treatment menu with bespoke services.

Steps from the resort’s pool and shoreline, lies a new wellness and fitness facility. The fully equipped gym also has a yoga studio that will host an array of wellness classes for guests. The interior design fits with the contemporary theme—wood panels adorn the walls, and floor-to-ceiling glass windows open the views up to overlook the surroundings and water.

For more information, visit www.viceroyhotelsandresorts.com/sugarbeach.

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