Preferred Hotels & Resorts has announced a new strategic partnership with Virgin Limited Edition. With immediate effect, Mont Rochelle (Franschhoek, South Africa); Necker Island (Necker Island, British Virgin Islands); The Lodge (Verbier, Switzerland); Ulusaba (Sabi Sand, South Africa); Mahali Mzuri (Maasai Mara, Kenya); Son Bunyola Hotel & Villas (Mallorca, Spain); The Branson Beach Estate (Moskito Island, British Virgin Islands); Kasbah Tamadot (Asni, Morocco) and Finch Hattons Luxury Safari Camp (Tsavo National Park, Kenya) are part of Preferred Hotels & Resorts’ Legend Collection. These properties are set to go live on the website soon.
Virgin Limited Edition is Sir Richard Branson's collection of unique, ultra-luxury retreats. This agreement is an expansion of the strategic partnership with Virgin Hotels Collection, the parent company of Virgin Limited Edition and Virgin Hotels, announced in 2022, which saw Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels New Orleans, Virgin Hotels New York, Virgin Hotels Edinburgh and Virgin Hotels Nashville join Preferred Hotels & Resorts’ L.V.X. Collection. As the Virgin Hotels Collection portfolio continues to grow, more hotels will join the Preferred Hotels & Resorts brand, including the recent announcement of Virgin Hotels London-Shoreditch.
This alliance is designed to create greater global awareness of Virgin Limited Edition and its growing portfolio, leveraging the worldwide infrastructure and influence of Preferred Hotels & Resorts. All of the aforementioned Virgin Limited Edition properties now have access to Preferred Hotels & Resorts’ expertise in the leisure, corporate and group sales travel sectors, as well as its marketing and distribution solutions. All properties will also benefit from participation in I Prefer Hotel Rewards, Preferred Travel Group’s points-based guest loyalty program.
Travelers can book stays at any of the Virgin Limited Edition properties via the Preferred Hotels & Resorts’ brand website. Travel advisors can book client stays via GDS using the “VL” and “PV” chain codes.
For more information, visit www.preferredhotels.com.
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