YOTEL, the global hospitality brand known for its design and tech-led approach to modern travel, has announced the appointment of Phil Andreopoulos as CEO. His appointment follows the news that YOTEL’s majority shareholder, the Al-Bahar Group, acquired an additional 30 percent stake in the company earlier this year increasing the Al-Bahar Group’s holding in YOTEL to more than 95 percent. The investment underscored the Al-Bahar Group’s confidence in the future of YOTEL and signals a bold new trajectory for the brand, as the company sets its sights on doubling its global hotel portfolio to 15,000 rooms by 2030.
Talal Al Bahar, chairman, YOTEL and Al-Bahar Group said: “YOTEL’s success over the last 15 years has been exemplary, from start-up concept into the global company it is today with an expansive portfolio of properties in prime locations. Now, it is time to scale the business further. Phil Andreopoulos brings a wealth of commercial and operational experience and under his leadership, YOTEL will enhance its distribution, direct business contribution and loyalty proposition. He will also drive expansion of both the managed and franchise businesses in key markets.”
A seasoned leader with decades of experience in the hospitality industry, Andreopoulos joins YOTEL following a distinguished career at Marriott International, where he held multiple senior leadership roles across Europe, the Middle East and Africa.
Most recently, Andreopoulos served as chief commercial officer for EMEA at Marriott International, where his responsibilities spanned brand management, marketing, e-commerce, sales, reservations, revenue management, loyalty, communications and consumer insights across 78 countries and all Marriott brands.
Prior to this role, Andreopoulos served as COO for Owner & Franchise Services EMEA and Sub-Saharan Africa, where he oversaw the successful growth and development of franchise operations, maximizing the potential of the brand, systems and sales engines.
The announcement follows the appointment earlier in the year of Yvonne Thomsen as chief financial officer. Yvonne joined YOTEL from IHG, where she held the role of VP of finance, Europe, and chief financial officer for Six Senses Hotels. The appointment of Andreopoulos represents a strategic leadership evolution designed to support YOTEL in its next chapter.
For more information, visit www.yotel.com.
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