Dream Vacations and CruiseOne have wrapped up the 2024 Land Summit, held at Secrets & Dreams Bahia Mita in Puerto Vallarta, Mexico. This year’s summit provided franchise owners and travel advisors with resources and insights to capitalize on the trend for land-based travel experiences, which continues to be a strong performer this year for the network, seeing roughly 15 percent growth.
More travelers are seeking diverse and immersive experiences, and Dream Vacations/CruiseOne is committed to equipping its advisors with the tools and knowledge necessary to meet this demand. The 2024 Land Summit’s agenda was designed with this focus in mind, offering comprehensive resources that empower advisors to enhance their land travel offerings. Highlights of the event include:
- Supplier Presentations and Panels – Attendees gained valuable insights from suppliers and industry experts, covering the latest trends and opportunities in land travel.
- Trade Show and One-on-One Meetings – Advisors had the chance to engage in in-depth discussions with suppliers, fostering strong partnerships and uncovering new business opportunities.
- Video Content Creation – Recognizing the importance of digital marketing, the summit included dedicated sessions highlighting a range of marketing programs specifically designed to promote land-based vacations. A professional videographer captured a collection of videos during the event that will be added to each advisor’s website, featuring property tours and more, to boost their online presence and engage potential clients.
- Site Inspections – In-depth site inspections at properties such as Marival Armony, Riu Palace, Fiesta Americana, Iberostar Mita, Grand Velas and Secrets/Dreams Vallarta Bay provided firsthand knowledge of the latest accommodations and amenities, enabling advisors to offer informed recommendations to their clients.
The summit also provided advisors with a suite of tailored resources including marketing materials, video assets and direct access to supplier expertise, all aimed at enhancing their ability to create and sell land-based travel experiences.
For more information, visit www.dreamvacationsfranchise.com.
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