The Las Vegas Strip casino-hotel Flamingo Las Vegas has launched a social media, cause-marketing campaign to #FlockCancer by raising awareness and funds for the American Cancer Society. The challenge? The #FlamingoChallenge.
Anyone with a social media account can participate in the challenge in one of two ways:
- Post onto social media a picture or video of you and your friends mimicking the flamingo one-legged pose in fun and unique places.
- Nominate your friends; they have 24 hours to respond or forfeit and make a financial pledge to the American Cancer Society at the following website: ACSFlamingoChallenge.com.
The ultimate goal of the campaign is to raise $70,000 for the American Cancer Society by Tuesday, October 31st, in celebration of the casino-resort’s 70th anniversary. The American Cancer Society (ACS) is a grassroots voluntary health organization with over 2 million members, the efforts of which go towards cancer prevention awareness in the forms of less smoking, better treatments and earlier detection. The American Cancer Society also works towards finding a cure in the nation’s largest, not-for-profit cancer research centers and provides health care and screenings for patients.
A number of Las Vegas resort executives have partaken in the challenge thus far, including Flamingo Las Vegas regional president Eileen Moore and Planet Hollywood Resort & Casino regional president David Hoenemeyer. A number of celebrities, performers and entertainment groups have also completed the challenge on their Instagrams; among them are Celine Dion, Marie Osmond, Piff the Magic Dragon, Legends in Concert, X Burlesque, Murray Sawchuck, Crazy Girls, The Miss Behave Gameshow and country stars John Rich and Runaway June. Will you be next?
Visit flamingolasvegas.com for more information on the resort and cancer.org for more information the American Cancer Society.
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