The ride-hailing app Curb, which offers licensed taxi and for-hire rides across North America, has entered a strategic partnership agreement with Uber. The agreement allows Curb-connected drivers to receive trip requests from Uber users. The integration will provide wider transportation options for riders and more trips for drivers as the taxi-booking option becomes available in the Uber app.
The partnership will launch in New York City and will expand to Curb’s nationwide network over the coming months. The integration enables both companies to offer riders and drivers more flexibility and coverage. Taxi drivers will have access to incremental trip offers from Uber on top of the millions of annual ride requests through the Curb app, while Uber users will have more ride options to meet their needs as they travel.
Riders in New York City will be able to book rides in Curb-connected taxis through the Uber app in addition to existing vehicle options provided by Uber. Drivers on the Curb platform will be able to receive and accept these Uber trip offers through their existing in-vehicle systems, in addition to Curb app demand and traditional street hails. Curb’s open taxi network is designed to connect ride demand from partners to its drivers at scale.
Curb offers a distraction-free driver experience via in-taxi apps that aggregate and present ride offers from multiple sources including the Curb app. By being the unified source for driver availability Curb addresses the multi-app challenge and ensures that drivers are not distracted with offers while they are on trips. Curb users will continue to benefit from low, predictable upfront pricing for taxis available directly on the app.
For more information, visit gocurb.com.
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