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| Willemstad, Curacao // Photo by Joe Pike |
Enterprise Holdings has announced that its flagship Enterprise Rent-A-Car brand began operating in Curacao, Argentina and Paraguay this month.
Enterprise Holdings owns Enterprise Rent-A-Car as well as the National Car Rental and Alamo Rent A Car brands. The Enterprise Rent-A-Car brand, including the Enterprise Plus loyalty program, will be offered to customers at main airports in Willemstad, Curacao; Bariloche, Buenos Aires and Mendoza, Argentina; and Asuncion, Paraguay. The brand’s first city-center location also opened in Asuncion in September and additional locations are planned for the three countries.
National Car Rental also recently expanded its service offerings, including the brand’s Emerald Club loyalty program, at locations throughout Argentina and Paraguay.
Today, the Enterprise, National and Alamo brands operate in more than 85 countries, including 29 in Latin America. In fact, Enterprise Holdings recently hosted representatives for a global summit, where franchise partners came together to share best practices and learn more about the Enterprise way.
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