Building on their successful collaboration launched last year, IHG Hotels & Resorts (IHG) and Hainan Airlines have further deepened their strategic partnership in 2025 with the joint concept “Where Dreams Bloom, Journey to the Oasis.” Together, the two brands present a range of elevated travel touchpoints—including a co-branded airport lounge and business class menus—expanding the boundaries of culture and tourism collaboration. As IHG marks its 50th anniversary in Greater China, this strengthened partnership reflects a shared vision to deliver a seamless end-to-end travel experience with elevated product and service offerings.
IHG and Hainan Airlines recently unveiled their new co-branded lounge at Terminal 2 of Shanghai Pudong International Airport with Daniel Aylmer, CEO, IHG Greater China; Jerome Qiu, COO, IHG Greater China; Rita Jiang, chief commercial & marketing officer, IHG Greater China; and Ivan Chen, vice president of hotel lifecycle & growth, IHG Greater China, alongside senior leaders from Hainan Airlines. Guests also embarked on a journey aboard the branded IHG Explorer aircraft to Sanya, where they attended the “Where Dreams Bloom, Journey to the Oasis” themed gala dinner at the newly opened hotel Kimpton Aqeos Hainan. The immersive journey highlighted the full suite of experiences co-created by IHG and Hainan Airlines, seamlessly connecting departure, flight and arrival to redefine premium travel.
The co-branded lounge features a buffet island, live cooking stations, and quiet dining and relaxation zones, offering a serene pre-flight retreat. The concept extends IHG’s signature hospitality into the airport environment, while also offering exclusive access and benefits to IHG One Rewards Diamond Elite members.
On the culinary front, the lounge menu is inspired by Cai Feng Lou, IHG’s signature Chinese restaurant, offering dishes from its “10 Bites of Cai Feng Lou” menu, alongside local delicacies such as rich broth wontons and a bespoke coconut white tea. In the air, Cai Feng Lou presents “The Flavours of Suzhou and Hainan” business class menu, blending Cantonese cuisine with classic Huaiyang flavors and Hainan’s seasonal ingredients on domestic routes. Complementing this, CHAR Bar & Grill, IHG’s contemporary Western dining brand, has partnered with Hainan Airlines to launch a new business class menu titled “Grilled & Gliding.” Drawing on CHAR’s “New five senses” philosophy, the menu features charcoal-grilled dishes using local ingredients, and will be available on key intercontinental routes, offering guests a more diverse in-flight dining experience.
This expanded partnership highlights IHG’s long-term commitment to Greater China and the shared drive of both brands to innovate beyond traditional travel models. Together, IHG and Hainan Airlines aim to deliver richer, more connected experiences for their members. Looking ahead, IHG will continue to uphold its purpose of “True Hospitality for Good,” driving product innovation through its diverse brand portfolio and setting new benchmarks in the travel industry.
For more information, visit www.hainanairlines.com.
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