Airport lounge and experiences program Priority Pass, owned and operated by Collinson, announced it added a total of 183 airport lounges and experiences to its global network in 2021, including 36 locations in the United States. The latest additions to the Priority Pass network mean that Priority Pass has at least one experience covering 95 percent of all international flights from the top 100 airports around the world. In addition to newly added lounges, Priority Pass has also focused on making more premium experiences accessible for its members, including new dining, sleep and spa offerings as well as recently announcing a partnership with CarTrawler.
Separately, as previously announced in June 2021, a relationship with JP Morgan Chase will give Priority Pass Members access to lounges within the brand-new premium airport lounge Chase Sapphire Lounge by The Club. Three lounges are already in development at Hong Kong International, Boston Logan International and New York LaGuardia airports.
Adding New Airport Experiences
As part of its commitment to expanding the range of options available for members beyond airport lounges, Priority Pass also introduced 49 new experiences globally in 2021. These include Sleeping Pods at LaGuardia Airport; new spas, including a location at Dallas-Fort Worth International Airport; and even a new gaming experience at Los Angeles International Airport.
Airport Wellness Company, Be Relax, also joined the Priority Pass network, offering members the opportunity to enjoy a spa experience before or after their flight. With numerous locations across the U.S. and around the world, Be Relax offers a range of wellness services, including chair massages, loungers and aromatherapy. Priority Pass Members can now visit Be Relax locations at San Diego International Airport, Detroit Metropolitan Wayne Airport, Los Angeles International Airport, Dallas-Fort Worth International Airport, and New York’s John F. Kennedy International Airport and LaGuardia Airport, with more locations coming soon to the network.
In addition to expanding its airport experiences, Priority Pass added a range of new travel services to its app, allowing members access to more things to enhance their overall travel experience, including a global partnership with CarTrawler. The partnership gives all Members access to car rental and airport transfers through CarTrawler’s network of over 2,200 vehicle partners across 50,000 locations worldwide.
Rebuilding Traveler Confidence
Priority Pass launched several innovations last year to help rebuild traveler confidence and welcome passengers back safely. During the pandemic, the company launched a new “Ready 2 Order” food and beverage system in recognition of the challenges traditional F&B models in lounges faced due to COVID-19 restrictions. The solution meant a number of lounges were able to protect the provision of F&B for guests, while ensuring all members and lounge staff could stay safe via a contactless ordering process. Further, in November, Priority Pass announced it was expanding its “Ready 2 Order” footprint from 16 lounges to 46, with a view to be up and running throughout 2022.
Priority Pass Members were also offered COVID-19 travel testing discounts on both PCR and Antigen tests for arrivals and departure to help make taking to the skies again more accessible.
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