Aggressor Adventures recently announced the results of its latest Consumer Travel Index putting spotlight on adventure travel ahead of the Travel & Adventure Show, which took place in Atlanta, on October 16-17, and will take place in San Francisco on October 23-24.
As travelers continue to avoid crowded destinations, adventure travel is particularly suited to appeal to those looking for destinations and activities that allow for social distancing. As such, optimism has returned to the adventure travel sector. The first Aggressor Index question asked respondents what types of experiences they seek when making travel plans. The results showed that more than 20 percent of travelers are looking for underwater adventure and more than 27 percent are looking for wildlife-based excursions.
Furthermore, according to the 2021 Global Adventure Tourism Market Report, the global adventure travel market is expecting an elevation of $2.02 billion by 2030 and is witnessing a compound annual growth rate of 10.7 percent from 2020 to 2030.
According to a recent study by Outdoor Industry Association, outdoor activities have experienced the lowest impact due to the pandemic, as just 34 percent of people said they could or would not participate in outdoor activities due to pandemic restrictions. Additionally, research from Destination Analysts shows that nearly a third of travelers prefer to visit outdoor-oriented destinations where social distancing is built into the experience.
Having “space to breathe is the new luxury,” according to trend data from Traveller Made, a consortium of travel advisors, outlining that travelers now or in the coming months are seeking open spaces and remote destinations. As such, the second Aggressor Index question asked respondents about the planned activities on their next vacation. Most respondents said they plan to scuba dive, snorkel, swim or boat on their next destination vacation.
Travel and Adventure Show
Going into its 17th year with over 100 completed events, the Travel & Adventure Show has welcomed thousands of members of the press and over 1.5 million travelers in eight of the country’s top markets. The travel shows offer media personnel the opportunity to travel the world in just two days, all under one roof. Aggressor Adventures will welcome guests to booth 1451 in San Francisco to learn more about the brand’s adventures of a lifetime.
To know more, visit www.aggressor.com.
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