ALG Vacations (ALGV) has introduced a refreshed brand architecture and visual identity across its portfolio of brands. This strategic evolution strengthens ALGV’s commitment to continued innovation—ensuring travel advisors and their clients can easily identify and connect with the brands that best meet their needs.
This announcement comes on the heels of mid-century anniversaries for some of ALGV’s most iconic brands, including Apple Vacations, celebrating 55 years, and Travel Impressions and Funjet Vacation, reaching 50 years.
The newly established brand architecture is intended to reinforce the distinction between ALGV and its individual brands. Each brand represents a distinct vacation product tailored to different traveler needs, while ALG Vacations is the name behind the service, support and expertise that advisors and their clients rely on. The new visual identities address the growing diversity of traveler preferences and reinforces the strength of ALGV’s portfolio. By more closely aligning each brand’s look with the existing product experience, travel advisors can sell vacations tailored to their clients’ expectations.
Notable updates:
- Apple Vacations’ iconic apple logo received a modern refresh while maintaining its strong recognition in the marketplace
- Travel Impressions’ new color palette evokes a sense of luxury, reinforcing its premium offering
- Blue Sky Tours expands on its legacy of Hawaii and South Pacific expertise to include a broader range of unique beach destinations worldwide
- All new logos are ADA-compliant, reinforcing ALGV’s spirit of Kindness by making travel planning clearer, more accessible and more inclusive for all.
The new logos will begin rolling out immediately across key platforms, with additional updates—including ALGV360° and more details on Blue Sky Tours—to be announced this fall. For a visual look at each brand’s refreshed identity, visit ALGV’s YouTube channel. For more information about the ALG Vacations brands, visit www.algvacations.com.
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