Travalyst, the not-for-profit sustainable travel organization set up by Prince Harry, The Duke of Sussex, has welcomed Amadeus to its coalition.
In conjunction with its coalition partners, Travalyst is developing a framework of shared principles and preferred methodology for reporting sustainability—focusing initially on aviation and accommodation—which has already been implemented by some of Travalyst’s travel distribution partners.
Sally Davey, CEO, Travalyst said, “Amadeus is an important partner for us strategically and an ideal company to join the coalition at this stage in our journey. The partnership with Amadeus brings us significant reach within the travel industry and agent community, allowing us to embed our strategy and frameworks more deeply. This is going to be a significant step forward, making it easier for the industry and its consumers to bring sustainable travel into the mainstream.”
Lucas Bobes, group environmental officer and head of ESG reporting at Amadeus added, “Amadeus is fully aligned with the stated mission of the Travalyst coalition to help travelers to make sustainable travel choices. We are building together towards a uniform sustainability framework that is consistent, credible, and easy to understand for both travel providers and consumers. We are confident that our technology and network will further facilitate meaningful impact and lasting change.”
Amadeus becomes Travalyst’s eighth partner alongside Booking.com, Expedia Group, Google, Skyscanner, Tripadvisor, Trip.com Group and Visa. Its expertise as a global travel technology provider will enhance Travalyst’s reach and reinforce the objective to help travelers make sustainable travel choices. Amadeus is a travel technology company with over 16,000 employees worldwide, working in more than 190 countries, with its headquarters in Madrid.
For more information, visit www.travalyst.org.
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