American Marketing Group (AMG), parent company of TravelSavers and Nest, has announced the launch of a new digital segmentation product enabling suppliers and advisors to better target clients for marketing and potential sales. A powerful automated customer segmentation tool is now available with OnlineXpress, AMG’s customized lead generating consumer travel website platform. AMG is among the first in the travel industry to roll out this new progressive technology.
“In the ever-changing dynamics of digital marketing and privacy restrictions, we are thrilled to be working with innovators in the travel industry to create a new tool to support our preferred partners that is ahead of the game,” said Nicole Mazza, chief marketing officer. “This technology ensures that our agencies have permission-based marketing. We want to deliver the best ROI for marketing and in turn deliver quality leads to our advisors.”
In 2023, marketers won’t be able to track customers any longer using Third Party Cookies, as this so-called invasive tracking technology has become increasingly unpopular. In answer to this changing digital landscape and wanting to help suppliers market better, OnlineXpress will place a unique code on each OnlineXpress website. This code will help recognize the user, their preferences, history, etc. Only OnlineXpress as the “first party” has access to this useful data, versus third party cookies that are generated by external sites.
With this innovative technology, AMG preferred partners can better target advisors’ clients who are interested in their products. This is useful in measuring effectiveness of their marketing campaigns and also provides a future prospect of potential clients. All future campaigns would link back to the original agency for fulfillment.
In 2022, OnlineXpress has already experienced 12 percent growth with close to one million emails sent out on behalf of AMG’s preferred partners.
For more information, visit www.travelsavers.com (retail agencies) or www.jointhenest.com (home-based agencies).
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