The Anguilla Tourist Board (ATB) has announced the appointment of Vivian Chambers of the Muse Collection to the position of USA sales and marketing representative. Chambers, who took over on February 1, is be responsible for planning and implementing the destination’s marketing and sales activities and is tasked with selling, promoting and securing group and leisure travel business opportunities for Anguilla, as well as retaining and growing the existing leisure market base.
“Vivian brings a wealth of experience to the position, and a proven track record as a sales, marketing and event planning professional,” said Kenroy Herbert, chairman of the Anguilla Tourist Board, in a press release. “We are confident that our partnership with The Muse Collection will bring Anguilla the visibility, relationships and insights we need to expand our clientele, increase our arrivals, and position our island as the premium destination in the region.”
Chambers began her career with JP Morgan Chase after graduating with a degree in finance. She soon discovered that her passion lay in the hospitality industry, and shortly after joined The Leading Hotels of the World, Ltd. where she was responsible for event marketing and management for their portfolio of hotels on a global platform.
“It is an honor to have been chosen to represent Anguilla in the USA,” Chambers said in a press announcement. “The people of Anguilla embrace many of the same core values that our company does, health, wellness, family, culture, history and traditions. We are confident that together we will grow our presence in this important market.”
After a brief hiatus, which she took when her daughter was born, Vivian rejoined the industry as a luxury sales consultant for LXR Resorts—Waldorf Astoria Hotels & Resorts. As her portfolio of luxury clients grew, she launched The Muse Collection, which specializes in providing their clients, which they consider their partners, with bespoke sales and marketing representation in one of the most competitive and dynamic markets in the world, North America.
For information on Anguilla, visit www.ivisitanguilla.com.
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