U.K.-based travel company Audley Travel has developed a new travel advisor hub and launched its first worldwide brochure for advisors.The advisor hub provides advisors with news and updates from Audley’s trade sales team, besides access to a free suite of marketing materials, including: window posters for a range of destinations; mini-brochures containing travel content; social media ads to help advisors promote Audley trips on their Facebook, Instagram or Twitter feeds; and videos to share online or in-store.
The solo call-to-action on all materials is to “contact your local independent travel advisor.” The hub also gives advisors easy access to Audley’s team to seek their advice on itineraries.
Audley’s digital brochure provides travel advisors with information about its top trips and destinations worldwide. “The World Your Way” brochure has been designed to inspire clients for their next Audley journey and includes handpicked stays, besides exclusive experiences and sample itineraries crafted by Audley.
The brochure includs Audley’s 44 best-selling destinations, with each being introduced by a country specialist showcasing their local knowledge and passion for the destination. Besides advice, tips and comments from Audley’s expert local guides and clients, the brochure includes a narrative from Audley’s specialists about the itinerary design process, outlining the service they can expect before, during and after their trip.
Each regional destination chapter in the brochure introduces signature Audley experiences, such as cooking signature regional dishes in a private home kitchen with a local chef in Italy, an early morning photography tour of Angkor Wat in Cambodia or joining a research team in Uganda’s forests to help habituate a new troop of gorillas to aid their conservation.
Peter Worthing, head of partnerships for Audley Travel, says: “Our concierge team will gather all the pertinent information from the advisor, outline the process, set proper expectations, and connect advisors to a Country Specialist who will craft the perfect itinerary for their client. Our goal is to make this process as easy as possible; our agent hub and new brochure are another step to achieve this.”
The hub can be accessed at www.audleytravel.com/us/agents.
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