BigCommerce has announced the launch of BigTravel in partnership with digital transformation specialty agency Ubique Digital. BigTravel is a unified solution designed to simplify travel industry operations and enhance customer experiences.
“Going on holiday is supposed to be a fun experience, but shopping for flights, hotels, rental cars and all the other services needed for a trip requires visits to dozens of different websites for all those various providers,” said Mark Adams, senior vice president and general manager of EMEA at BigCommerce. “BigTravel will make it easier and significantly faster for travel agencies to deliver a unified customer experience that takes the pain out of planning a trip.”
Travel agencies and aggregators influence much of the industry’s revenue, but they often lack the business and tech tooling to quickly and easily integrate with these fragmented systems and complex booking processes. Each agency has different needs, different size and scale, and BigTravel allows them to adapt the solution according to their needs.
There will be significant commercial benefits for travel industry operators. BigTravel creates an opportunity for online travel specialists and multi-channel travel and hospitality firms to grow sales and lower technology operating costs. BigTravel prioritizes travel advisors’ needs with a unified interface, AI-powered insights and automated tools that streamline workflows and enable exceptional customer service. BigTravel enhances the work experience for travel advisors by:
- Providing a unified interface for managing customer inquiries and bookings across channels
- Automating routine tasks so advisors can focus on high-value customer interactions
- Simplifying the process of creating custom travel packages through an intuitive interface
BigTravel is designed to streamline the online travel bookings process, enhance operational efficiency using real-time data and deliver a hyper-personalized experience for every traveler. The solution offers the following key features to enhance travel experiences, reduce costs and enhance customer loyalty:
- Seamless booking process – Unlike legacy systems with clunky interfaces, BigTravel allows for the creation of mobile-optimized storefronts with sophisticated search, browse and buy experiences. This ensures a smooth booking experience for travelers across all devices
- Personalized offerings – Leveraging BigCommerce’s analytics, travel businesses can now offer personalized experiences and targeted promotions, moving away from one-size-fits-all approaches
- Unified brand experience – BigCommerce allows for consistent brand presentation across all touchpoints, addressing the traditional issue of fragmented brand experiences across different platforms
- Headless framework for ultimate flexibility – BigTravel leverages the BigCommerce Catalyst storefront architecture and the Makeswift content editor for fast and efficient marketing content changes, putting business users firmly in control of the experience
- Real-time adaptability – The real-time control offered by BigTravel allows businesses to adjust strategies instantly, a significant improvement over traditional static pricing models
- Fast-to-launch solution – BigTravel will reduce implementation time and cost and lower the risk of technology migration from legacy technology to a modern open SaaS platform that continues to evolve
- Pre-integrated social and advertising channels with the ability to expand – Leveraging BigCommerce’s data integration, marketplaces integration and ad serving optimization technologies, BigTravel customers will be able list their inventory across channels to drive sales and lower the cost of paid media advertising. BigTravel will enable dynamic generation of text ads and re-targeting interested consumers at scale across unlimited affiliate and re-marketing ad channels.
For more information, visit www.bigcommerce.com.
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