CCRA Travel Commerce Network has announced its TRUE Advantage Mentorship Program and a partnership with The Travel Institute.
The newly launched TRUE Advantage Mentorship Program brings a personal approach to supplier-advisor relationships. Unlike traditional supplier presentations and marketing-heavy efforts, this mentorship-driven initiative fosters one-on-one connections between suppliers and TRUE Accredited Advisors. Suppliers, including smaller and emerging brands, will have the opportunity to spotlight their offerings through training-focused engagements with small groups of advisors. The goal is to create deeper, more meaningful relationships between advisors and suppliers, enhancing the advisors’ ability to provide enriched travel experiences to their clients.
This program is particularly attractive to smaller suppliers looking to enter into a meaningful agent conversation, allowing them to engage with CCRA’s TRUE advisors seeking their specialized products in a cost-effective and meaningful way.
Furthermore, CCRA’s new partnership with The Travel Institute enables travel advisors to earn continuing education credits (CEUs) by participating in CCRA’s PowerSolutions LIVE events—regional gatherings designed to equip advisors with the tools and strategies to elevate their businesses.
Advisors who attend any of CCRA’s PowerSolutions LIVE events can now earn two CEUs, applicable toward The Travel Institute’s CEU requirement for maintaining Certified Travel Associate (CTA), Certified Travel Counselor (CTC) or Certified Industry Travel Executive (CITE) credentials. Looking ahead, CCRA has announced the first two PowerSolutions LIVE events scheduled for 2025:
- PowerSolutions LIVE Boston at the Hilton Boston Park Plaza (May 8, 2025)
- PowerSolutions LIVE Philadelphia at the DoubleTree by Hilton Philadelphia Center City (December 4, 2025)
These events are now listed as CEU-approved travel programs on The Travel Institute website.
CCRA’s PowerSolutions LIVE events are offered on a complimentary basis for travel advisors of all experience levels who are members of TRUE, ARC, IATA, CLIA and ASTA.
For more details and registration, visit www.ccra.com/powersolutions.
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