The Corbo Collection, a portfolio of wellness-inspired luxury hotels, distinctive products and services for the affluent lifestyle, has partnered with Approach Guides, a content optimization platform for travel brands, to help advisors market and sell its properties.
“With this partnership, [Corbo Collection becomes] the first hotel portfolio to adopt Approach Guides’ technology, which has already revolutionized trade marketing for luxury cruise and tour brands,” said Suzanne Corbo, founder of Corbo Collection. “In seconds, advisors can now share our luxury properties with clients in a beautiful, on-brand and conversion-optimized way. It’s the best selling tool I’ve seen and I know our advisor partners will find it invaluable, particularly as our portfolio continues to expand.”
The new solution offers instantly co-brandable marketing pages, known as “content experiences,” that showcase each of the Corbo Collection properties, including in-destination experiences, latest promotions and insider tips. Leveraging personalization-enabling AI, travel advisors can deliver content experiences at all client marketing touchpoints—website, email, social media, even in-person events with QR codes. To boost impact and conversion, content experiences employ built-in calls to action that drive leads directly to advisors.
“With wellness travel continuing to grow, advisors need a way to easily share unique locations and experiences that enable their clients to relax and recharge, while keeping their brand front and center,” said Approach Guides co-founder and CMO Jennifer Raezer.
The service is available immediately. Travel partners can get started by visiting inspires.to/corbocollection (no login required) and co-branding a content experience for all of The Corbo Collection member properties.
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