If you're in need of a good elevator pitch for your married/engaged clients, how's this: Going on a honeymoon—and traveling together in general—bodes well for couples, according to just-released data from wedding gift registry Honeyfund.
According to a survey of 1,000 married Americans, of those who rated their marital satisfaction as “Excellent,” 84 percent of them also travel together regularly. In fact, upwards of 90 percent of couples who have taken three or more romantic trips since their honeymoon rate their relationship as “Good” or “Excellent.” Out of the people who rated their marital satisfaction as “Not so good,” 78 percent do not travel regularly.
The No. 1 reason couples travel, according to the survey, is to spend quality time together. The correlation between marital satisfaction and travel is evident, and Honeyfund is encouraging couples to prioritize the honeymoon and continue to plan romantic getaways throughout their marriage.
When it comes to the state with the most honeymooners, Illinois tops the list, with 91 percent of folks opting for one; this was followed by New York and North Carolina (80 percent each) and Florida (79 percent). The states with the highest rate of non-honeymooners included Kentucky (45 percent), Texas and California (27 percent each) and Virginia (26 percent).
Income, of course, plays as factor: Eighty-eight percent of those making $100,000 or more went on a honeymoon, while only 64 percent of those with an income under $50,000 did. It shouldn’t be surprising, then, to see that the top barrier keeping people from planning their next romantic trip was finances (48 percent). Other responses included concern about COVID (33 percent), childcare challenges (33 percent) and busy schedules (26 percent).
Honeyfund also looked into what other factors play into taking a honeymoon—everything from education to race. Eighty-two percent of those with a four-year college degree (or higher) went on a honeymoon; just 55 percent with a high school degree did so. White Americans (75 percent) were most likely to go on a honeymoon; following were Hispanic/Latinxs (71 percent), Asian Americans (66 percent); other non-white Americans (63 percent), and Black Americans (58 percent).
Source: Honeyfund
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